- Enhanced user interface to make the app easier to use
- Motivate users to interact daily with Chime banking app and make the new features feel more "sticky".
- Make the app more fun and engaging to use
How can we innovate the existing app to help millennials keep track of transactions and manage their money efficiently and fun?
Sketch
InVision
Adobe XD
Three weeks.
In this 2 person group project, we were focusing on redesigning the user interface and some of the user experience on the Chime mobile app. We did so by gathering user insights for new features, and conducting usability and functionality tests to identify user pain points.
My role on the project focused on User Research, Wireframes, Mockups, Prototyping, User Testing and iteration.
The Chime mobile banking app has a lot of potential to manage personal finances, but the site layout can be confusing when incompatible functionalities are mixed together; causing the users to feel overwhelmed and lose interest fast.
The re-design boosts engagement with the app by highlighting attractive and competitive features to the users in a prominent way. This case study focuses on the home screen and "quick view" of the financials, emphasizing the fun in saving money. The redesign leverages new and existing functionality to help the user set their intention on their financial goals and plan for their next big purchase, all with an exciting beautiful layout that is more inspiring.
- Enhanced user interface to make the app easier to use
- Motivate users to interact daily with Chime banking app and make the new features feel more "sticky".
- Make the app more fun and engaging to use
How can we innovate the existing app to have a more engaging experience, giving the user the most control of their finances while having fun.
Sketch
InVision
Adobe XD
Three weeks.
In this 2 person group project, we were focusing on redesigning the user interface and some of the user experience on the Chime mobile app. We did so by gathering user insights for new features, and conducting usability and functionality tests to identify user pain points.
My role on the project focused on User Research, Wireframes, Mockups, Prototyping, User Testing and iteration.
The Chime mobile banking app has a lot of potential to manage personal finances, but the site layout can be confusing when incompatible functionalities are mixed together; causing the users to feel overwhelmed and lose interest fast.
The re-design boosts engagement with the app by highlighting attractive and competitive features to the users in a prominent way. This case study focuses on the home screen and "quick view" of the financials, emphasizing the fun in saving money. The redesign leverages new and existing functionality to help the user set their intention on their financial goals and plan for their next big purchase, all with an exciting beautiful layout that is more inspiring.
We conducted one-on-one user interviews with a mixture of 15 full-time college students at UC Berkeley, as well as post-graduate / full-time employed individuals. Our goal is to understand how people use the Chime banking app to achieve their financial goals and identify pain points.
1. The mobile app is confusing and content-heavy.
2. Chime mobile app is has a strong differentiation to current competitors.
A couple of insights where this app can be improved:
You can add new saving goals right on home page. The new goal will appear on the main page.
You can now add new saving goals right on your home page. The new goal will appear on the main page.
This chart will show you on this month's spending in categories. You can added each categories in your likings.
You can add new saving goals right on home page with instant brows.
You can input all the informations for your new saving goals right on this page.
Now you have your personal saving adviser anywhere you go right here at Chime mobile app.
You can add new saving goals right on home page. The new goal will appear on the main page.
You can now add new saving goals right on your home page. The new goal will appear on the main page.
This chart will show you on this month's spending in categories. You can added each categories in your liking.
You can add new saving goals right on home page instantly.
You can input all the information for your new saving goals right on this page.
Now you have your personal saving adviser anywhere you go right here at Chime mobile app.
" Well I think this is too much green first of all and that really makes my eye heart to look at. "
" The whole thing look so flat, it doesn’t seems able to swipe around. "
" The green background on the top looks odd, because it is the only round thing in the page. "
" The font it’s way too small. It is way too crowded, may have to zoom into it for a clear look. "
" This looks very professional, I can see the background green shape has changed into more of a square conner, which match the overall design with other shapes. "
" The drop shadow makes the whole page look pop out. It is not as flat as version A."
" Overall the page looks very clean and clear. It is very visible for clicking. "
" Well I think this is too much green first of all and that really makes my eyes hurt to look at it. "
" The whole thing look so flat, it doesn’t seem like I am able to swipe around. "
" The green background on the top looks odd, because it is the only round thing in the page. "
" The font it’s way too small. It is way too crowded, may have to zoom into it for a clear look. "
" This looks very professional, I can see the background green shape has changed into more of a square corner, which matches the overall design with other shapes. "
" The drop shadow makes the whole page pop out. It is not as flat as version A."
" Overall the page looks very clean and clear. what you can do with the app is more clear".
"I love the style and intuitive features. Customizing my savings goals is a great way to keep me on track so that I can be in control of my financial wellbeing and be confident about the future.”
" May need more encouraging and motivational words to keep me motivated and stay on track. I’m also kind of confused about the transfer button on the savings goal feature.”
"I love the style and intuitive features. Customizing my savings goals is a great way to keep me on track so that I can be in control of my financial wellbeing and be confident about the future.”
" May need more encouraging and motivational words to keep me motivated and stay on track. I’m also kind of confused about the transfer button on the savings goal feature.”
After redesigning the home page, we can explore incrementally adding new content cards to help the user become more financially educated and aware of more opportunities or offers. For example up-selling high-yield savings account features or offers on balance transfer cards from partners.
